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20 Jul 2020
MixMatters_AgWeb_7.20.2020

Mix Matters - A Recipe For Success

Farming is a lot like baking. Every family has one member who is an exceptional baker and, try as they might, the rest of the family simply cannot replicate that baker’s signature recipe. The same is true for farming. No two fields, or farmers, are alike and each farmer brings their own distinct experience and talents. There are different soil types, topography, weather trends and more to consider, which is why LG Seeds has developed Mix Matters – a recipe for success in every field, on every farm, every year.

“I’ve been with LG Seeds for 30 growing seasons and have seen the best and worst times of production agriculture and I took notes,” said LG Seeds Technical Team Agronomist Steve Crafton. “When we built the Mix Matters approach, we not only implemented all of our years of agronomic observations and experiences into the tool to ensure we are giving our growers the best recommendations, but we also incorporated our unique genetics, soil types, weather trends, crop history and management practices specific to every farming operation.” 

The Mix Matters approach puts LG Seeds’ agronomic research, innovation and hybrid expertise in farmer’s hands. With Mix Maker products, Fast Track hybrid advancement and the Mix Matters tool, LG Seeds develops customized hybrid recommendations, so your products are positioned for success.

“When  you have the quality of agronomists LG Seeds has, you develop a high degree of trust because you know they truly care about your farming operation and your bottom line,” said Braden Thomas, a farmer in Manito, Illinois. “When they recommend a hybrid for your farm, you can be confident that hybrid will perform. I’m looking forward to sitting down this fall and using the Mix Matters tool to plan 2021.”  

With LG Seeds, STAR Partner dealers and farmers have access to a bigger and better product lineup, enhanced trait options, stronger product agronomics, faster product development and the ability to fast track those products directly into your fields. In an increasingly complex industry, LG Seeds is committed to innovation and customizing every farmer’s recipe for success – so you can maximize your results.

“By this stage in the growing season, farmers are looking at what they need to address going into next year, from product placement or management practices such as planting timing, soil fertility and more,” said LG Seeds Technical Team Agronomist Robbie Meeker. “By utilizing the Mix Matters tool, they can enter their zip code, find their fields, answer a few questions about their management practices and generate reports on how to make the most cost effective, yield maximizing product decisions for their farming operation. It is a simple process, taking four to five minutes from start to finish to utilize. This tool allows STAR Partner dealers to set their customers up for success and help them fine tune their farming operations.”

To learn more about Mix Matters and to start working with the LG Seeds team to generate custom product recommendations for the 2021 growing season, visit lgseeds.com/mixmatters. The Mix Matters tool can be downloaded through the Apple app store and Android marketplace.

LG Seeds, based in Westfield, Indiana, is a producer and marketer of corn, soybean, sorghum and alfalfa seeds sold through a network of professional STAR Partner dealers. The company is rooted in a long history of enduring relationships, deep local expertise and leading genetics. They offer products, programs, advice and cutting-edge technology to help their STAR Partner dealers and customers run their operations more efficiently and profitably.

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LG Seeds 2020 is a registered trademark of AgReliant Genetics, LLC.